Timmermans in the Tesco stores

Tesco organises this event every year giving the winners a guaranteed listing in national and regional Tesco stores for a minimum of 12 months.
The Tesco Drink Awards are designed to act as a focal point for the industry - a chance to review the products available to the UK consumer and spot the gaps. Innovation in drinks is arguably more important now than ever before, and we want to challenge our suppliers - existing and potential - to come up with new, exciting products that will stand out from their competitors.
The winning product in each of the thirteen national categories is guaranteed a listing in Tesco stores at a national level.
In addition, and at the discretion of the regional and national buying teams, some national and regional Runners-Up may be awarded listings.
Getting a product listed in Tesco stores can obviously give it a huge sales boost. All winners will be heavily promoted by Tesco to both the press and its customers.
Timmermans Strawberry Lambic won the Award in the following Category:
Speciality Beer
Includes both fruit beers and wheat beers. Fruit beers are those which have a dominant fruit flavour - cherry, raspberry, and peach are commonly used, though it could be any fruit. Wheat beers are those which have a significant proportion of wheat in the mash. It could also be called a Witbier, Weisse or White beer.

"The Tesco Drink Awards are designed to champion regionality and small producers, giving them a route to market and wider exposure to the UK consumer."